Tori McVay writing strategy, systems, flow, journey and retention on a whiteboard
Business Consulting

Built for the Business of Wellness.

Independent consulting for aesthetics and wellness practices that want to run better — operationally, experientially, and sustainably.

A laptop, open planner and mood cards on a stone desk

Where Tori Comes In

Tori consults independently with wellness and aesthetics businesses — med spas, functional medicine clinics, health coaching practices, and hybrid care models. This is not a coaching program. It’s direct, experienced guidance from someone who has worked inside these environments clinically and built her own practice from the ground up.

If your team is burning out, your patient experience is inconsistent, your services aren’t structured to scale, or you’re not sure what’s holding your business back — this is where that conversation starts.

Focus Areas


Clinical Operations

Workflow design, staff role clarity, intake and charting processes, and the systems that keep a clinical team running without constant friction.

Patient + Client Experience

From first touchpoint to follow-up — how your clients feel at every step, and what that means for retention, referrals, and reputation.

Service Structure + Packaging

How your offerings are built, priced, and positioned. Tori helps practices move from a menu of services to a coherent, sellable model.

Workflow + Systems

The tools, templates, and processes behind the scenes. Less duplicate work, fewer dropped details, and days that run the way they were meant to.

Team Roles + Handoffs

Who owns what, and where it changes hands. Clear roles between front desk, clinical staff, and providers — so nothing depends on one person remembering.

Growth + Experience Strategy

Deciding what to add, what to stop, and what to refine — so growth comes from a better experience, not just a longer service list.


How It Works

Every engagement starts with a discovery call. From there, Tori works with a small number of clients at a time — either as a project-based consultant or in an ongoing advisory capacity. Scope, format, and investment are discussed directly.


Let’s Talk About Your Business

If you’re running a wellness or aesthetics practice and want an outside perspective from someone who understands both the clinical and business sides — reach out.

Start The Conversation